SKIN POPPING! AN INTERVIEW WITH LOCAL LOUISVILLE ENTREPRENEUR KISHYA HAYDEN, OWNER OF NATURALLY ME

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I absolutely fell in love with Kishya Hayden's brand and products, Naturally Me, when I ordered her chemical- and preservative-free Baby Butter for my friend's newborn. My friend loved the moisturizer so much she ordered more, not to mention the bath bombs make pretty awesome gifts too. Recently we had a chance to ask Kishya about her entrepreneurial journey and about the benefits and challenges of being a business owner. Check out her inspiring story below.

 What made you start Naturally Me?

"Naturally Me began way different than I had imagined. I had plans for a new business venture selling all things natural for the hair. While writing this goal I was dealing with children with severe eczema and allergies. My baby girl was suffering the most and I knew I had to take matters into my own hands. I was literally watching her bleed at night and toss and cry from her eczema and scratching. I stayed up many nights researching natural oils and herbs that could soothe her skin. I spent hours on the phone asking my mom for old remedies for dry skin. I finally made my baby girl her own lotion with calendula in it. She finally had some relief but it wasn’t thick enough for her skin. I finally remembered black soap I had learned about in Atlanta, remembered reading about Shea Butter benefits and started once again mixing up my own products for her. I watched her skin change so much the doctor asked what I was doing, and I quickly informed [the doctor] it wasn’t the steroid creams. As I posted my butters on Facebook people began to order and I decided to make a business out of it."

What has been the most difficult part of being an entrepreneur?

"The most difficult part of being an entrepreneur for me is the money. You not only see little to no profit in the first five years of business but it’s even more difficult when you are your own capital. I didn’t get loans, investors or anything else. I used my own money to buy my supplies and I still do. The other hard part is your 24/7 schedule. People will tell you to take time for yourself but it’s easier said than done. You are always open when you have your own business. If you aren’t making your products then you are doing inventory, taxes, shipping or research. There's always work to be done. You have to force days off." 

What part of being a business owner was the largest learning curve for you?

"The learning curve for me was learning sales tax, learning to properly price your products and pay yourself. I am still learning these things to this day. The other thing I had to learn was training your Customer, and saying no. I have a hard time saying no and going too far for my customers. Customer service is very important to me but I have to make sure I’m not kicking myself in the buns by going overboard. It may be costing me."

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What new product are you most excited about right now?

"A new product I have out that I love and my customers seem to love as well is the whipped soaps! It’s something special about using a soap that gets you clean but isn’t a bar, feels like butter, and moisturizes! Once I add the beautiful colors and amazing fragrances you fall in love with taking a shower all over again."

What advice do you have for new entrepreneurs?

"My advice to other entrepreneurs entering this world of ownership...take your time. If you make your own products you have to learn to take breaks, pace yourself, and understand error will happen and things won’t always go right but keep going. I’m still working on taking breaks. I would also recommend a book on pricing, we all need to be better at pricing our items to sell and make enough money to keep going, especially as a new business owner in a field that may be flooded."

Thanks for taking time to answer our questions Kishya! 

P.S. We're waiting on the plumeria whipped soap to arrive, so excited! You can order some goodies too at https://www.naturallyme502.com/

 

 

 

 

PRETTY GIRLS LIKE TRAP MUSIC & LEGAL CONSIDERATIONS FOR POP UP SHOPS


On June 16, rapper 2 Chainz released his album “Pretty Girls Like Trap Music,” and accompanying the album drop were pop ups in various locales including the Soho neighborhood of New York and Atlanta, Georgia. Decorated in the bright shade of pink gracing his new album cover, fans could buy wearable merchandise, artwork, and get manicures and pedicures in the space. 2 Chainz super creative and well-designed pop up is the latest in a trend of pop up shops opened by entertainers to push limited edition wares while marketing new music drops. Solange’s brand for creatives, Saint Heron, opened a pop up in Austin, Texas following the world famous SXSW Music Festival in 2016, and Kanye West opened “Pablo” pop ups selling exclusive merchandise in 21 cities worldwide after his album release.

Pop ups aren’t just for entertainers either; they can be a brilliant marketing and sales tool for online retailers and other brands. Originating as early as the 1990s in major cities like London, Tokyo, and LA, pop ups have been used to sell every kind of merchandise. A pop up communicates a brand idea through immersing the consumer in a creatively designed shopping experience. Pop ups are temporary retail events with numerous benefits, from testing a new revenue stream to generating brand awareness. Another bonus is that a pop up launch is, on average, 80% cheaper than opening a traditional retail store. The success of pop ups rely on great planning and execution, and 2 Chainz inspired us to write this post about some of the legal considerations related to launching one.

The Space. First, choosing a location is key to a successful pop up. Having a customer profile and a specific target demographic in mind can help determine where to locate the temporary shop. Check the zoning code for your location to make sure your pop up shop is a permissible use. Also critical is having a written leasing agreement for the space. In particular, outlining the length of usage is important- some pop ups are for one day, others can be for up to three months. Other provisions for a pop up lease include, but are not limited to, the hours and days of operation, signage, the party responsible for paying utilities, and any permissible or prohibited alterations to the space.  

Licenses. Are you going to sell alcohol? You will need a license for that. Do you plan on selling food? You may need a license for that. Do you need a license to conduct your particular kind of business in your chosen location? See where I’m going with this? Having the appropriate licenses for your pop up can save you the time and headache that comes along with operating outside of the law and getting caught doing it. No one wants to invest funds and exhaust loads of energy into a pop up that ends up having to close due to a failure to obtain the appropriate licenses in advance.

Insurance & Limiting Your Liability. Make sure you have the right insurance for the pop. You can ask your insurance broker about the right kind of insurance for your type of business. Also clarify in writing who will be responsible for insuring the premises as well. In the vein of limiting your liability, consider incorporating your business or forming as a limited liability company. Formal registration can help provide a layer of protection for your personal assets in the event something goes left with the pop up.

Hiring Employees. Are you planning to hire employees to staff the pop up shop? You will want to make sure you are clear on the minimum wage, health insurance, and other labor law requirements in the area where you are setting up shop. Even though your pop up may only last a month, creating an employee handbook with clear directives and responsibilities can help alleviate issues with workers.   

We seriously love pop ups because they entail creativity and design in launching products and selling merchandise to create a dope experience for customers to learn more about your brand. You can boost sales, create a sense of excitement around your brand, crack into a new market, and even do some customer discovery using a pop up store. Make sure, however, to consult an attorney and square away the legal so you can have a successful, profitable pop up shop. Oh, and 2 Chainz was right…. Pretty girls really do like trap music.  

 

 

THE BREAKTHROUGH LAUNCH FEST IS ALMOST HERE! JUNE 22ND AT WHISKEY ROW LOFTS!

Meet the participants in The Breakthrough Business Accelerator Bootcamp at the Launch Fest. Starting May 18th, a group of diverse, minority and women-owned business started a series of workshops designed to help propel their ventures into the global marketplace. Meet the founders and learn about the diverse companies and products at the Launch Fest on June 22nd! 

To learn more about the bootcamp, check out: https://www.diversitypitchfest.com/bootcamp

PROTECTING YOUR BRAND

Wow, it's been a while since my last post! We've been busy, busy, busy helping clients start companies and expand their businesses. Recently, we've seen quite a few people come through our doors and inquire about protecting their company brand. Legally protecting one's brand is key, especially with so many millennials starting new clothing lines, travel service companies, and possibly franchising an existing businesses. All of these kinds of businesses and more rely on branding. So what is a trademark and how does it relate to your brand?

A trademark can be a word, slogan, symbol, design, or a combination of these things that distinguish a product or service. This may include a logo, or words that are displayed in a stylized form. A trademark identifies a source of goods, and a service mark identifies specific services. For this blog and most often you will see trademark being used to refer to both goods and services. Trademarks also are distinguishable from copyright which, protects original artistic and literary works. Through registering a trademark with the United States Patent and Trademark Office, you create a business asset that can be licensed, sold, and may appreciate in value over time as your business grows. Registering a trademark grants you the exclusive use of it and a presumption of ownership that could entitle you to monetary damages if someone uses your trademark. 

Submitting a trademark for registration does not automatically guarantee that the trademark will be granted. There are a number of considerations when selecting a trademark, and this blog will only address a few.

 First, you must avoid selecting a mark that has a likelihood of confusion with another mark, particularly if the goods or services are related to or are the same as the goods or services of another company's trademark. It is important that a search is conducted to make sure you are not selecting a mark that is already in use by another company. If an ordinary prudent purchaser would be likely to purchase one item, believing he or she was purchasing the other, then this constitutes infringement. 

Second, you want to choose an inherently strong mark. An inherently strong mark could have inventive words ("Fanciful"), or be "suggestive" but, a weak mark will be generic and descriptive. A suggestive mark suggests a quality or characteristic of goods and services and requires a subtle leap in thought for the consumer to determine the exact nature of the goods. On the other hand a descriptive mark merely describes the goods or services being provided. "Good Food" would be an example. 

Lastly, you will also want to decide exactly what you want to trademark. Will you choose your business name? Or, will you trademark your logo? These are two separate things in the world of trademark. When you register your company name, you protect the name itself as a “standard character mark.” Registering a logo grants protection to the design, style, and sometimes colors in the logo. In an ideal world, without fiscal constraints, you would want to trademark both the business name and the logo, but realistically many startups are strapped for cash. When you register your name, you protect the words themselves and you can prevent others in your industry from using your business name, or anything confusingly similar, regardless of its styling. However, keep in mind that to be registered in the first place, you have to choose a mark that qualifies for registration.

Hopefully these few short tips have given you a basic understanding of trademark law and what to consider. A licensed attorney can assist with the filing of an application and can also help you determine how to respond in the event your application is rejected. In the end, it is important that you protect yo self! 

 

4 CLAUSES TO INCLUDE IN A STARTUP STOCK PURCHASE AGREEMENT

     There are a number of legal documents startups should have drafted by a legal professional with expertise in the area of corporate transactions. Early-stage startups are well advised to protect their intellectual property, to be clear on their rules for corporate governance through carefully drafted bylaws, and to document terms for the issuance of securities to raise capital or manage contingencies if a founder leaves. While there are a number of documents that should be generated, and I plan to post a series of blogs on important startup documents, here are four key considerations for a stock purchase agreement.

Representations and Warranties. Both the seller and the purchaser will make certain representations and warranties that the investor possesses a requisite amount of information to make the purchase and the company is in good standing to make the sale. The representations and warranties for each party are contained in separate sections of the stock purchase agreement so it is clear as to the statements being made by each party. The list of what can be included in these sections is exhaustive and includes compliance with the law, government consents, employee benefits, product warranties, insurance, financial statements, and the party having the requisite authority and enforceability of the agreement itself. A party should not sign a stock purchase agreement if they cannot validly make the representations and warranties contained within the document.

Vesting Provisions for Founders. The most common vesting schedule takes place over four years and includes an equal percentage of stock for all founders in the amount of 25% accrued monthly. This means a founder would be fully vested after 4 years with the corporation. There are different ways to structure vesting. A “cliff” may be imposed where the initial 25% of the stock will vest on the one-year anniversary of the issuance date and on a monthly basis thereafter. Or, a founder who contributed significantly to the company prior to incorporation may receive a portion of shares vested up front. Vesting helps resolve issues that arise when a founder leaves a startup. It is also important to consult an accountant in regards to the 83(b) election that allows a founder to pay ordinary income tax rates on the fair market value of the stock at the time of the grant instead of on the vesting date.·     

Repurchase Rights. This clause provides a party or parties the right to repurchase originally issued shares. Most often, it is the company that maintains the right to repurchase. The clause can be structured to give the company the option to buy shares back from a shareholder if certain event(s), detailed with specificity in the purchase agreement, occur. One example could be if the founder leaves the company early, the company will have the first right to choose whether or not to repurchase the shares. Also keep in mind that the repurchase rights of the company can be tied to vesting, where repurchase rights lapse after a period of 3-4 years. 

Clarify the form of consideration. Is the stock being purchased with capital, property, or services? It is keenly important to clarify what value is being offered in exchange for stock, and what is permissible as consideration can vary from state to state. A stock purchase agreement should include how much stock is being purchased and the value of the stock being purchased. If the consideration is property, the board of directors will need to agree on the value of the property. This is also true for the value of services rendered to the company in exchange for stock.    

      These are just four different clauses, each with their own nuances and intricacies, which should be considered and possibly included in a stock purchase agreement depending on the parties and their goals. I am of the strong opinion that a sturdy legal framework helps promote the success of a startup. A couple additional notes; keep in mind issuing securities is subject to both federal and state laws so it is important to be apprised of securities regulations. Lastly, remember, the board of directors is responsible for authorizing and approving the issuance of securities so be sure to document these decisions with a board resolution approval form.  

4 CLAUSES TO INCLUDE IN YOUR FREELANCE CONTRACT

Are you freelancing? Are you doing design work, managing social media accounts, writing blogs, or providing creative deliverables to clients? If so, you need a contract. I can't emphasize enough the importance of written agreements when doing business. Particularly when freelancing independently and working on multifaceted projects with set deadlines; it is important to hash out the terms of the work and payments. This blog details 4 important clauses to have in your freelance contract.

1.) Modified or Additional Services. Sometimes you start a project and it begins to snowball with different or additional work at the request of the client. They may want a new section added to their website, or more artwork created for their social media accounts. Include a clause in your agreement that explains the process for modifying or adding to the services you originally agreed to complete. Also, set limits for the number of client revisions, two or three is common. 

2.) Intellectual Property (IP). Creatives..... well, they create. Oftentimes this generates issues with the ownership of the logos, artwork, and products that are created for clients. Who does the intellectual property created by you belong to? A few suggestions in this area are to transfer the IP to the client upon full payment, reserve the right to use materials you create for the client in your own promotions and portfolio, and make it the client's responsibility to clear any copyright or trademarks on materials they provide to you for use.

3.) Compensation in the Event of Early Termination. Sometimes you begin diligently working on a project, devoting hours to creating something the client will love, and they cancel the work for any of a number of reasons. It happens. Make sure to include a clause as to how you will be compensated in the event of an early termination. You may ask for a particular percentage of the contract, or explain that client will be billed on an hourly rate for the time you already spent working. Don't forget to carefully detail grounds for termination, for yourself and client, in the contract as well. 

4.) Confidentiality. When working for clients, especially business entities, you may encounter sensitive proprietary information. For example, you may have access to identifiable customer information or passwords to social media accounts owned by the client. Be sure to explain to your client that you will keep their important info confidential and not disclose it to a 3rd-party.

These are just four clauses to consider in your freelance contract. I highly recommend having a contract template including a description of work that details what is included in the project, how much it will cost, and when the work will be provided. The contract should be tailored to what kind of business you do and how you do business. If you have any questions contact us here at E. Jones Law + Policy.

Oh, and follow us on IG @ejoneslawpolicy   

 

5 WAYS TO KEEP YOUR NONPROFIT BOARD FRESH & INNOVATIVE

1.    Staggered elections. By replacing only some of the board during an election year, you can maintain the knowledge transfer needed for continuity while bringing in new members with new ideas. You can determine how many members will be elected in a particular year in the bylaws.

2.    Have an annual board retreat with some built-in fun. Go play laser tag, attend a sporting event together, do some team building exercises, find something fun to do! Bringing the board together only for work will not build the bonds of trust and accountability needed to accomplish the nonprofit mission. Change it up from time to time and include some activities that help the board get to know each other as people.

3.    Set term limits. After a period of time, a board member should no longer be able to serve on the board. This helps prevent entrenchment of one particular way of doing things in a nonprofit board. It helps avoid the “we’ve always done it this way” kind of thinking that can make a board become stagnant. You can find other ways to keep board members engaged with the nonprofit even after their term limit clock has tolled.

4.    Have board requirements that fit your mission. You can require in your bylaws that a percentage or number of your board members meet a certain standard or have a specific background and it can be tied to the mission of your nonprofit. For example, if your nonprofit is a community development center serving a particular neighborhood, you can require a specific number of board members be residents of that neighborhood. Think about the type of board member that understands the problem well enough to help you address it in unique and innovative ways and get them on your board!

5.    Have clear expectations and a means for removing members. It is also important to outline what you expect of your board members in the bylaws. How many meetings can they miss before being removed? What are other grounds for removal and what kind of vote is needed to remove a member i.e., majority or unanimous, etc.? If someone isn’t holding up their end of the bargain as a board member, you need a clear way to measure it and a mechanism to hold them accountable.

 

 

 

 

FROM FORBES: WHY SOCIAL ENTREPRENEURSHIP IS THE NEW BUSINESS MODEL

5 Reasons Why Social Entrepreneurship Is The New Business Model

By Mei Mei Fox

http://www.forbes.com/sites/meimeifox/2016/08/08/5-reasons-why-social-entrepreneurship-is-the-new-business-model/#1172950150aa

Ido Leffler had  tremendous success with one of his first businesses, the natural beauty brand Yes To (Carrots, Cucumbers, etc). When thinking about what to do next, he and his business partner Lance Kalish decided to build their company on three key pillars: working with incredible people, making great products, and benefiting an impactful cause.

Leffler created Yoobi to make school supplies fun again and solve a big problem along the way: Teachers in the U.S. spend an average of $500 out of their own pockets every year on school supplies, and millions of kids don’t have the tools they need to realize their potential in the classroom. For every Yoobi item sold, the company donates supplies such as colored pencils, staplers, and notebooks to schools in disadvantaged neighborhoods.

Ido Leffler handing out Yoobi school supplies. (Photo by Kendal Lovejoy)

Ido Leffler handing out Yoobi school supplies. (Photo by Kendal Lovejoy)

Why found a social enterprise? “I think the biggest question once you’ve reached success is one of motivation,” Leffler said. “What keeps you going? For us, it was this idea that we didn’t want to just be ‘widget guys.’ We wanted to make a real and lasting impact on people’s lives. It’s that simple. At the end of the day, giving back in the way that we are is much more rewarding than any business success I can think of.

It brings you lasting happiness.

Corporate360 is a multi-million dollar outbound marketing data software start-up that founder Varun Chandran created without external funding. The company also runs anNGOin Chandran’s hometown of Padam, in Kerala, India.

The social enterprise’s main programs include improving sanitation, drinking water, and housing for the villagers. The company has gifted a school bus and an ambulance to the local government. Every academic year, the Corporate360 team distributes school kits consisting of bags, books, umbrellas, and lunch boxes to the local students. In addition, through its SmartWorker software, Corporate360 hires women, youth and physically challenged individuals from low-income families, training them to perform simple digital data tasks and connecting them to a life-changing source of income.

Varun Chandran finds happiness giving back to his hometown. (Courtesy of Varun Chandran)

Varun Chandran finds happiness giving back to his hometown. (Courtesy of Varun Chandran)

Chandran himself grew up in Padam extremely poor, the son of a farmer. This is a big reason why, for him, the definition of success includes making a difference in other people’s lives. “I have discovered a larger purpose,” Chandran said. “My biggest happiness so far in life is being able to go back to the village where I was born and ‘adopt’ it. When I first made money, I traveled to 32 different countries and bought everything that I had ever wanted, but I realized that I still wasn’t happy. I found real, lasting happiness through my social impact work. At the same time, it makes me feel more responsible for working hard to build the business so that I can contribute even more. It’s a win-win situation, and I enjoy it to the fullest.”

It helps you help others discover their life purpose.

NEWaukee, based in Milwaukee, is the only social architecture firm in the country that operates on a social enterprise business model. “We believe that the place in which a company is located and how invested that company is in the local community have a direct correlation to the ease with which it sources the talent needed to make its products and the customers needed to buy its products,” explained NEWaukee co-founder and CEO Angela Damiani.

Angela Damiani enjoying her hometown and primary cause, Milwaukee. (Photo by Jason Klein)

Angela Damiani enjoying her hometown and primary cause, the city of Milwaukee. (Photo by Jason Klein)

The social enterprise model allows NEWaukee to offer hundreds of events and programs annually to the public for free, build public parks and works of public art without the need for taxpayer or philanthropic investment, and support twenty-four different non-profit organizations at no charge.“We’ve developed a mechanism for corporations to put thehumanback into human resources while simultaneously making the Milwaukee community a more equitable, accessible and vibrant place for all to enjoy,” Damiani said.

On a personal level, Damiani feels honored to “live and breathe this work every day.” She said, “Not only have I found my own passion through creating this business model, but also I am delighted to help others find their own life purpose through our projects and programs. We are serving our clients while shedding light on their potential to be their best and brightest.”

It is what today’s consumers want.

WE’VE provides hand-selected, skilled artisans from Cambodia, India and the U.S. with a global online marketplace for their goods. All the eco-friendly products are sustainably created. In addition, WE’VE collaborates with the artists to support their families and local communities.

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Eve Blossom believes today’s consumers want products with a purpose. (Photo by Rick Dean)

WE’VE Founder and CEO Eve Blossom said, “As consumers, we have redefined ourselves as citizens of the world. More and more people are interested in products and services that align with their values. We are considering our purchases in a holistic sense, examining the price of products not only in terms of the amount paid at the register, but also the total cost of production along the way, including pesticides and poisons used, sweatshops employed, and other, broader human consequences. A whole industry has grown around this revelation, as businesses are being built on a smarter framework of ecological, economic and social sustainability. The most fulfilling goods and services are those that connect us in relevant ways to other people and help us live in concert with our values .”

ON THE PATH TO FORMING AN LLC (part two)

On the Path to Forming a LLC? Make Sure You Have Your “Roadmap!” (part 2) 

In part two of this blog on operating agreements, I detail just a few more components of the contract needed between members to govern an LLC.

·      Admission and Withdrawal of Members- An operating agreement should detail the process, the voting power required for approval, and the requirements for the admission and the withdrawal of LLC members.  

·      Delegation of Rights and Duties Between Members- Your operating agreement should outline the types of power and authority each individual member or manager has in overseeing business affairs. This could include the ability of a member to encumber the company with debt or to sign contracts on the company’s behalf.

·      Avoiding or Resolving a Deadlock- An operating agreement should be structured in a way that helps to avoid a deadlock i.e., a disagreement regarding the business that results in an ability for the company to move forward. For example, 50 – 50 ownership and voting power in a LLC with two members should be avoided. If there is a deadlock, however, the operating agreement should provide steps for its resolution. 

 

These two blogs are not an exhaustive list of what an operating agreement includes but,  hopefully these posts have helped you understand some of what needs to be hashed out in starting a multimember limited liability company.

 

 

FROM BLAVITY: INTERVIEW WITH HOLISTIC ENTREPRENEUR NIKISHA BRUNSON

http://blavity.com/conversation-nikisha-brunson-creative-entrepreneurship/

by Orit Mohamed

Nikisha Brunson is the cofounder of Urban Bush Babes and Pineapple Life. She is also the owner of Folie Apothecary, a 100 percent natural hair and skincare line. She was made in Toronto, Canada, raised in Brooklyn, and moved to Austin, Texas at the age of 30. She is a Christ follower who has been diagnosed with ADHD and General Anxiety Disorder, and spends her days as a wife raising a teenager with ADHD, renovating their first house, cooking, doing DIY, sifting through antique goods, looking up the latest in homeopathic health info, listening to a ton of music at ignorant levels, collaborating creatively with her husband and pretending to be a comedian.

Living a healthy life on a holistic level has been a priority for her ever since the diagnosis of her son’s ADHD. It just so happens she was diagnosed later on, so she was already on the right path to living her best life. She has a bachelor’s degree in psychology and a master’s degree in childhood education, and loves to teach what she learns along the way.

Blavity’s Creative Society sat down with Nikisha for a conversation about her passions and creative entrepreneurship, read what she had to say below.

Blavity: Tell us about the early stages of Urban Bush Babes, how did the blog catapult you in a new career direction?

Nikisha Brunson“Cipriana and I started the blog in 2011 because we got into a conversation about our natural hair, and I asked her if she’d be willing to do a blog with me where we can share our passion of taking care of our hair. It turned into giving women of color a platform to share who they really were through the arts to help break the stereotypes that are made through entertainment and media. Then the blog evolved into lifestyle content. We became popular very quickly because we were doing something very different, we also added the vintage aspect of fashion, which no black hair bloggers were doing at the time, and the blog became very popular very quickly.”

B: So many of your followers love your blogs on Pineapple Life and love following you on Instagram because of how informative and health conscious you are, tell us more about how and why you developed a passion for healthy living?

NB: “When I was in undergrad, I was naturally interested in psychology, I loved the mind and how it works and I’m obsessed with people’s personalities and why they are the way they are. I found out my son had ADHD and how important diet was to his ADHD. I also realized I had a really weak immune system growing up and I wanted to strengthen that, and I wanted my son to have a healthier life style. So when I found out I had ADHD (I also struggle with anxiety and depression) it just made me go really hard on the healthy living aspect, because it affects our minds and bodies so much.”

Photo: Courtesy of Nikisha Brunson

B: Something I also appreciate about your content is that there are many women of color, black women in particular, who wouldn’t have access to this type of information if it weren’t for blogs like yours. How does it feel to know you’re doing something you love and also empowering your readers?

NB: “It’s part of the reason why I’m so passionate about doing it. Growing up in Brooklyn, I went to school right across the street from the projects, and I learned a lot about how our communities lack access to information. That’s [why] I’m so passionate about sharing what I know. I feel very blessed to be able to influence lives. Although I’m working more than I ever have, it doesn’t feel like work because I’m doing something I love.”

B: Tell us more about why you started Folie. What makes you passionate about natural skin and hair care?

NB: “Part of having ADHD is that we’re all over the place and we get bored easily. And I recently learned that I’m a very hands-on tactile person, and I also realized I’m very creative. I realized that I love cooking, I love ceramics and pottery, I love any DIY project, I love interior design. Anything where I get to use my dual spacial intelligence I can do for hours. With my Apothecary line, I started worrying about my health, I want to be healthyand fly and I want to teach other women of color how to be healthy and fly too. My skincare line grew out of my love for DIY and I wanted to create a line for women like me who care about what we put on our bodies. I love making things and there’s something magical about making things for other people. It’s my way of giving back to people.”

Photo: instagram.com/saintheronshop/

B: What advice do you have for young creatives and entrepreneurs?

NB: “Its always harder than what you think. Most of us tend to romanticize things and we aren’t really sure about the ground work that needs to happen on the day-to-day, we just see the end results. Especially when looking at other people doing the things we want to do. We don’t see the frustration. Know that it’s going to be harder than what you think. You have to be able to be honest with yourself and ask yourself what your limitations are, and if you’re going to able to handle the aspects of what entrepreneurship brings. You have to be decisive, develop thick skin. Try to do something different that comes from a really passionate place, do something because you think its your purpose. It takes discipline to make money off of your creativity.”